ASO & Paid Search Manager (Apple Search Ads & Google Ads)

Who you are

You have a strong background in digital marketing, particularly in app growth strategies — your experience includes optimizing conversion rates and driving user acquisition through both organic and paid channels. You are familiar with the intricacies of app store optimization and understand how to leverage data to inform your marketing decisions. Your analytical skills allow you to interpret metrics effectively, ensuring that your strategies are data-driven and result-oriented.

You possess expertise in managing campaigns on platforms like Google Ads and Apple Search Ads — you've successfully executed campaigns that have led to significant increases in app installs and user engagement. Your ability to analyze performance data and adjust strategies accordingly sets you apart as a proactive marketer. You are comfortable working in a fast-paced environment and can adapt to changing priorities while maintaining a focus on achieving your goals.

You are a collaborative team player who enjoys working with cross-functional teams — you understand the importance of aligning marketing efforts with product development and user experience to create a seamless journey for users. Your communication skills enable you to articulate marketing strategies and results to stakeholders effectively.

Desirable

Experience in the cryptocurrency or fintech industry is a plus, as it gives you a deeper understanding of the unique challenges and opportunities in this space. Familiarity with user behavior analytics tools and A/B testing methodologies will enhance your ability to optimize campaigns further.

What you'll do

In this role, you will be responsible for driving app growth by improving conversion rates across both organic and paid search channels. You will develop and implement marketing strategies that increase installs, ratings, and high-quality in-app events such as registrations, trades, and purchases. Your role will involve analyzing user data to identify trends and insights that can inform your marketing strategies.

You will manage and optimize campaigns on Google Ads and Apple Search Ads, ensuring that they are aligned with the overall marketing objectives of Binance. This includes conducting keyword research, creating compelling ad copy, and continuously monitoring campaign performance to make data-driven adjustments. You will also collaborate with the product and design teams to ensure that the app experience meets user expectations and supports your marketing efforts.

Your analytical skills will be crucial as you track and report on key performance indicators, providing insights that will help shape future marketing initiatives. You will also stay updated on industry trends and best practices to ensure that Binance remains competitive in the app market.

What we offer

At Binance, you will be part of a leading global blockchain ecosystem that is shaping the future of finance. We offer a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on our growth. You will have the opportunity to work with a talented team of professionals who are passionate about technology and finance. We provide competitive compensation and benefits, along with opportunities for professional development and career growth. Join us in advancing the freedom of money and improving financial access for people around the world.