Transforming meal prep with fresh ingredients delivered
HelloFresh, headquartered in Kollwitzkiez, Berlin, Germany, is a leading meal kit delivery service that has transformed the way people enjoy home-cooked meals. With over 1001 employees, HelloFresh has raised $413.3 million in funding and operates in the B2C food tech industry, serving millions of cu...
HelloFresh offers generous parental leave of 16 weeks, a flexible PTO policy, and health plans with $0 monthly premiums starting on the first day of e...
HelloFresh is committed to sustainability and innovation in the food delivery sector, maintaining its B Corporation status while adapting to changing ...
HelloFresh • Toronto, Ontario, Canada
HelloFresh is seeking a Senior Manager of Brand Strategy & Product Marketing to accelerate growth for their brands in Canada. You'll lead strategic brand initiatives and product marketing efforts, focusing on local consumer insights. This role requires strong leadership and marketing skills.
You have a proven track record in brand strategy and product marketing, with at least 5 years of experience in a similar role. You excel at leading teams and driving strategic initiatives that enhance brand perception and market presence. Your ability to analyze consumer insights and translate them into actionable marketing strategies sets you apart. You are a collaborative leader who thrives in cross-functional environments, influencing decision-making and fostering a high-performing team culture. You understand the nuances of the Canadian market and can tailor strategies to resonate with local consumers. Your communication skills are exceptional, allowing you to craft compelling messaging that drives engagement and brand loyalty.
In this role, you will champion brand strategy and value propositions for HelloFresh and Chefs Plate in Canada. You will lead the annual brand calendar, establishing key themes and programming to enhance brand awareness and equity. Your oversight will extend to the development and execution of above-the-line creative assets, partnering with the media team to deliver impactful local campaigns. You will also spearhead local product marketing strategies, maximizing core menu visibility and driving new product adoption. Collaborating closely with product and culinary teams, you will translate consumer insights into innovative product concepts and messaging. Your responsibilities will include owning all product marketing communications, from education to menu innovations, ensuring breakthrough ways to drive consumer awareness across various channels. You will serve as the champion of Canadian consumer insights, uncovering regional nuances that influence brand and product strategies.
At HelloFresh, we offer a competitive salary range of $120,000 to $130,000 CAD, along with a dynamic work environment that fosters creativity and collaboration. You will have the opportunity to work with a talented team dedicated to transforming the meal kit industry. We value diversity and encourage applicants from all backgrounds to apply. Join us in making a positive impact on how people enjoy cooking and eating at home.
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