Are you looking to lead in a category that continues to expand and evolve while creating value for millions of customers worldwide? Do you want to work at a company where you're encouraged to build and have the autonomy to push boundaries to invent for customers? At Amazon, invention has become second nature, the pace of innovation is accelerating, and our business scope continues to expand. We need leaders who move fast, possess an entrepreneurial spirit to create new products, demonstrate unrelenting tenacity to get things done, and excel at breaking down and solving complex problems.
We are on a mission to transform and reimagine the living room experience. We are seeking a Senior Manager to lead our Fire TV Go-to-Market (GTM) and Product Marketing team for first-party Devices and Services. In this role, you'll lead the strategic direction for our full range of Fire TV hardware products, including smart TVs, streaming media players, and companion devices. You'll have the rare opportunity to shape both the product roadmap and go-to-market strategy for one of Amazon's most dynamic businesses. Working at the intersection of entertainment, technology, and consumer behavior, you'll drive strategies that define the future of home entertainment.
You'll be the driving force behind bringing Fire TV products to life for our customers globally. Your strategic vision will guide product positioning, launch strategies, and growth initiatives, while your execution skills will ensure flawless delivery to market. You'll lead a talented team of product marketers while collaborating across Amazon's organization. As the orchestrator of complex product launches and product marketing strategies, you'll work closely with teams across Product, Brand, Finance, Operations, PR, Customer Service, Retail, Operations, and more. Your leadership and influence will be felt across every touchpoint of the customer journey.
Key job responsibilities
• Lead a high-performing team of product marketers
• Develop and execute comprehensive global go-to-market strategies for Fire TV hardware products
• Drive product positioning, messaging, and launch strategies across all marketing channels and work with regional partners on global launches
• Lead consumer research initiatives to inform product development and marketing strategies
• Orchestrate cross-functional workflows spanning Product, Marketing, Finance, Operations, PR, and Customer Service
• Own end-to-end launch execution including packaging, naming, asset creation, and channel strategy
• Balance strategic planning with tactical execution to drive business growth
- 7+ years of professional non-internship marketing experience
- Bachelor's degree or equivalent experience
- Proven track record of successful product launches and marketing campaigns
- Strong analytical skills with experience in data-driven decision making
- Demonstrated experience managing and developing teams
- Excellence in cross-functional leadership and stakeholder management
- Experience building and executing go-to-market strategies- MBA
- Experience in streaming media, entertainment, or consumer electronics
- Track record of driving significant business growth
- Experience with global product launches
- Strong understanding of retail and e-commerce dynamics
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
