Public Sector Product Marketing Manager

Who you are

You have a strong background in product marketing, particularly within the public sector, and understand the unique needs and compliance requirements of this market. You thrive in collaborative environments and are ready to engage with cross-functional teams to drive product positioning and messaging that resonates with IT professionals and decision-makers.

Your experience includes creating and managing marketing assets such as web content, collateral, and presentations. You are skilled in developing high-impact creative visuals in partnership with creative teams, ensuring that all marketing materials align with the product's value propositions.

You possess a keen analytical mindset, capable of conducting competitive and market research to gather customer insights. This enables you to provide valuable feedback to product and marketing teams, refining strategies and messaging to better meet the needs of the public sector.

You are a proactive communicator, equipping sales teams with the necessary tools and resources to effectively engage with clients. Your ability to understand market dynamics and customer needs allows you to contribute significantly to the overall marketing strategy.

Desirable

Experience in a technology-focused company is a plus, as is familiarity with IT solutions tailored for the public sector. A background in digital marketing tools and analytics would enhance your ability to drive effective campaigns.

What you'll do

In this role, you will be responsible for crafting compelling product positioning and messaging that aligns with the needs of public sector clients. You will work closely with product teams to ensure that the value propositions are clearly communicated and resonate with target audiences.

You will create and manage a variety of marketing assets, including web content, presentations, and sales enablement tools. Collaborating with the creative team, you will support campaign visuals and messaging, ensuring that all materials are impactful and aligned with the overall marketing strategy.

Conducting market intelligence and gathering customer feedback will be a key part of your responsibilities. You will analyze competitive landscapes and provide insights that help refine product strategies and messaging.

Additionally, you will equip sales teams with the necessary tools and resources to effectively engage with clients. This includes developing training materials and conducting sessions to ensure that the sales team is well-prepared to communicate the product's value.

What we offer

At SolarWinds, we prioritize a people-first culture that values collaboration and innovation. You will have the opportunity to work with a talented team dedicated to helping customers accelerate their business transformation. We offer a supportive environment where you can grow your career and make a meaningful impact on the public sector.

We encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to enrich the lives of the people we serve and help shape the future of IT solutions for the public sector.