Lifecycle Marketing Manager

Who you are

You have a strong background in lifecycle marketing, with a focus on email campaigns that drive customer engagement. You understand the importance of segmentation and personalization in creating effective marketing strategies. Your experience allows you to connect strategy with systems, ensuring that the right message reaches the right audience at the right time in their journey. You thrive in collaborative environments and are eager to learn from your peers while contributing your expertise to the team. You are comfortable working in a hybrid model, with a commitment to being present in the Lincoln office three days a week.

Desirable

Experience with marketing automation tools and analytics platforms is a plus. Familiarity with customer journey mapping and A/B testing will help you excel in this role. You are data-driven and can analyze campaign performance to make informed decisions that enhance customer experiences.

What you'll do

As a Lifecycle Marketing Manager at Hudl, you will orchestrate and optimize email campaigns, ensuring they are tailored to meet the needs of different customer segments. You will work closely with cross-functional teams to develop strategies that enhance customer engagement and retention. Your role will involve analyzing customer data to identify trends and insights that inform your marketing strategies. You will be responsible for building and launching email campaigns that resonate with our audience, moving our program from a one-size-fits-all approach to a more personalized experience.

You will collaborate with product and design teams to ensure that our messaging aligns with our brand and resonates with our customers. Your ability to connect strategy with execution will be crucial as you work to enhance the overall customer experience. You will also track and report on campaign performance, using data to refine and improve future marketing efforts.

What we offer

Hudl provides a supportive culture where you can thrive and grow. We believe in the power of teamwork and the lifelong impact sports can have on individuals. Our commitment to diversity and inclusion is reflected in our annual reports, and we encourage candidates from all backgrounds to apply. You will have the opportunity to work with a talented team and contribute to products that help coaches and athletes see their game differently. We offer a flexible work environment, competitive compensation, and opportunities for professional development.