Principal Analyst, ICP and Market Strategy

Who you are

You have 5+ years of experience in market analysis and strategy development — you've successfully defined customer profiles and market approaches that drive business growth. Your analytical skills are top-notch, and you are proficient in SQL and data analysis tools, allowing you to turn complex data into actionable insights. You thrive in cross-functional environments, collaborating with sales, marketing, and product teams to align strategies and objectives. Your experience in market research equips you with the ability to uncover buyer needs and trends that influence product and marketing strategies. You are a strong communicator, capable of presenting findings and recommendations to stakeholders at all levels. You understand the importance of customer-centric approaches and are dedicated to enhancing customer engagement and retention.

Desirable

Experience with business intelligence tools is a plus, as it enhances your ability to visualize data and communicate insights effectively. Familiarity with the Experience Management category or similar industries will give you an edge in understanding market dynamics and customer expectations.

What you'll do

As a Principal Analyst at Qualtrics, you will lead efforts to define and refine our ideal customer profiles, ensuring that our sales and marketing strategies are aligned with the needs of our target audience. You will analyze market trends and buyer behaviors, providing insights that shape our approach to customer engagement. Collaborating closely with the sales and marketing teams, you will help develop strategies that attract and retain the right buyers, ultimately driving revenue growth. Your role will involve conducting thorough market research, synthesizing data from various sources, and presenting your findings to key stakeholders. You will also work with product teams to ensure that our offerings meet the evolving needs of our customers. Your insights will be crucial in shaping our go-to-market strategies and enhancing our competitive positioning in the market.

What we offer

At Qualtrics, we offer a comprehensive benefits package that includes medical, dental, and vision coverage, along with life and disability insurance. You will have access to a 401(k) plan with a company match, paid time off, and wellness reimbursement. We also provide mental health benefits and an experience bonus to support your overall well-being. Our culture emphasizes collaboration and innovation, and we encourage you to take strategic risks and contribute to our mission of bringing humanity back to business. The salary range for this position is $133,000 to $191,000 USD annually, reflecting our commitment to competitive compensation for our employees.