Product Manager / Director, User Growth (User Reach)

Who you are

You have a strong background in product management with a focus on user growth and engagement — your experience includes leading product strategies that drive user retention and conversion. You are data-driven and customer-obsessed, always looking for ways to optimize user experiences through effective messaging. You possess excellent collaboration skills, enabling you to work seamlessly with engineering, design, marketing, and analytics teams to achieve common goals. Your understanding of push notification systems and user engagement metrics allows you to make informed decisions that enhance product performance. You are passionate about the crypto industry and understand the unique challenges and opportunities it presents. You thrive in a fast-paced environment and are comfortable managing multiple projects simultaneously. You are proactive in seeking feedback and iterating on your strategies to ensure the best outcomes for users.

Desirable

Experience in the crypto or fintech space is a plus, as it gives you a deeper understanding of the market dynamics and user needs. Familiarity with A/B testing methodologies and tools will help you effectively measure the impact of your initiatives. A background in analytics or data science can further enhance your ability to derive insights from user data and inform product decisions.

What you'll do

In this role, you will own the end-to-end product lifecycle of push messaging at OKX — this includes defining the product vision, strategy, and roadmap for push notifications. You will collaborate with cross-functional teams to design and implement personalized messaging experiences that resonate with users across mobile and web platforms. Your responsibilities will include conducting user research to understand their needs and preferences, as well as analyzing engagement metrics to assess the effectiveness of your messaging strategies. You will lead A/B testing initiatives to optimize push notification content and timing, ensuring that messages are timely and relevant. You will also work closely with the marketing team to align push messaging with broader marketing campaigns, enhancing user acquisition and retention efforts. Your role will require you to stay updated on industry trends and best practices in user engagement, continuously seeking innovative ways to improve the push notification experience for users.

What we offer

At OKX, you will be part of a dynamic team that is reshaping the future of crypto — we offer a collaborative and inclusive work environment where your contributions are valued. You will have the opportunity to work on cutting-edge products that impact millions of users globally. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower individuals through crypto and be part of a company that is at the forefront of the blockchain revolution.