Product Marketing

Who you are

You have over 5 years of experience in product marketing, ideally within the tech or crypto industry. You possess a deep understanding of revenue structures and core product lines, allowing you to identify key growth levers effectively. Your analytical skills are top-notch, enabling you to conduct data monitoring, funnel analysis, and user segmentation to discover growth opportunities and critical conversion bottlenecks. You are adept at proposing targeted optimization plans based on your findings. You thrive in collaborative environments, working closely with product, marketing, and business teams to establish a marketing strategy that is revenue growth-oriented. You have a proven track record of managing end-to-end marketing processes, from strategy planning and content creation to channel integration and conversion optimization.

Desirable

Experience in the crypto or fintech space is a plus, as is familiarity with digital marketing tools and analytics platforms. You are comfortable working in a fast-paced environment and can adapt to changing market conditions. You have a passion for understanding user behavior and market trends, which helps you drive effective marketing strategies.

What you'll do

In this role, you will be responsible for formulating annual and quarterly product marketing strategies that align with the company's revenue goals. You will coordinate marketing objectives and execute strategies independently, managing the entire marketing process from planning to execution. You will leverage data insights to drive marketing initiatives and optimize conversion rates. Collaborating with cross-functional teams, you will ensure that marketing efforts are aligned with product development and business objectives. You will also be tasked with creating a systematic feedback loop from market insights and user feedback to support product iterations and enhance commercial performance. Your role will involve regular reporting on marketing performance and making data-driven recommendations for improvement.

What we offer

At OKX, you will be part of a dynamic team that is reshaping the future of finance through crypto. We offer a friendly and diverse work environment where your contributions are valued. You will have the opportunity to work on innovative products that impact millions of users globally. We encourage you to apply even if your experience doesn't match every requirement, as we value curiosity and a growth mindset. Join us in our mission to provide access to crypto trading and decentralized applications, and help us drive the future of finance.