Marketing Analytics Manager

Marketing Analytics Manager
Full time, 12m FTC
Dublin, Ireland (D02 DH34)

We are seeking a highly agile, strategic and data-driven Marketing Analytics Manager to help build marketing strategies to grow and optimise our business.

This is a unique opportunity for a data and growth-focused candidate to help us build data-driven insights that help develop strategies to grow and optimise our business. You will join the Ireland Marketing team, reporting to the Head of Marketing. You’ll be an integral part of a high-performing team where collaboration and focus are key to achieving our growth goals.

We foster an engaging and supportive environment where every team member feels valued. You'll become a trusted adviser to Marketing and the Ireland Leadership team by understanding, shaping and solving analytical business challenges, jointly formulating and developing growth strategies. 

At HelloFresh, we are data-driven and performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. It’s this connection between our work and its impact that fuels our passion for growth and innovation within the Marketing team.

What You’ll Do:

• Business Strategy:Take a proactive, in-depth approach to analysing performance metrics to uncover gaps and opportunities for market growth. Effectively communicate insights to the Ireland Leadership Team and provide strategic, actionable recommendations.
• Performance Tracking: Measure, benchmark, and monitor the performance of our Marketing, proactively identifying opportunities to improve KPIs. Take full ownership of maintaining and optimising core marketing dashboards while analysing the performance of the referrals programme. Propose and implement data-driven initiatives to drive continuous improvement and business growth.
• Channel Analysis: Support the Marketing team in developing and maintaining channel-specific dashboards and reports to effectively monitor, optimise performance, and ensure accurate reporting.
• Investment strategy & forecasting: Accurately manage the marketing budget and forecasts of key metrics, including partnering with the local finance team and other cross-functional stakeholders to effectively steer the business.
• Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Marketing Analytics, and local and global marketing teams to analyse data, and build hypothesis to optmise activity
• Relationship Management: Build and maintain strong relationships with internal teams, both locally in Ireland and across international markets
• Strategic Optimisation: Analyse and report on campaign performance, using data to refine strategies and meet growth objectives

What We’re Looking For:

• A data-driven marketer with experience using SQL (Python a plus), Google Sheets/Excel and Tableau
• Expertise in uncovering insights from analysis and, providing clear reporting and visualisation 
• Experience in building dashboards - we use Tableau
• Experience in performing analysis with large datasets and knowing what the common pitfalls are
• Preferably experience in working with web analytics (Google Analytics, Meta AA)
• Experience working on marketing campaigns, online and offline.
• A proactive and independent worker who takes initiative and requires minimal supervision to complete tasks efficiently.
• An agile thinker who thrives in a fast-paced environment and can pivot quickly to meet changing priorities.
• A strategic, data-driven mindset with a hands-on approach to campaign management and optimization.
• Excellent collaboration skills, with the ability to manage multiple stakeholders and projects simultaneously.

This is an exciting opportunity to work across diverse channels, innovate within a high-performing team, and make a measurable impact in the fast-moving world of growth marketing. If this sounds like you, we’d love to hear from you!

What you will get in return:

• 70% off HelloFresh boxes
• Company pension scheme
• Choice of Corporate gym membership/wellness allowance
• Work from Home Budget
• Irish Life Private Medical Insurance
• Mental health first aiders and an employee assistance programme, including free Headspace membership for you and five friends/family
• Dog friendly office!
• If in the office, enjoy snacks, coffees and drinks
• Cycle to work scheme
• Group Life Assurance
• Range of company and team activities (offsite away trips, monthly team breakfast, weekly optional drinks)

Location: 16 Sir John Rogerson’s Quay, Dublin D02 DH34

Hybrid Working Policy
We offer a hybrid working policy, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.

If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.