Performance Marketing Lead, Growth

Who you are

You have 5+ years of experience in performance marketing, particularly in managing paid media campaigns that drive customer acquisition and growth. Your analytical mindset allows you to interpret data effectively, enabling you to optimize campaigns for maximum ROI. You thrive in fast-paced environments and are comfortable collaborating with cross-functional teams to achieve ambitious goals. Your experience with tools like Google Ads and Facebook Ads has equipped you with the skills to create impactful marketing strategies that resonate with diverse audiences.

You possess a strong understanding of digital marketing metrics and analytics, using platforms like Google Analytics to track performance and inform decision-making. You are adept at identifying trends and insights that can enhance marketing efforts and drive business results. Your ability to communicate effectively with both technical and non-technical stakeholders ensures that everyone is aligned on marketing objectives and strategies.

You are passionate about growth and innovation, always looking for new ways to engage customers and expand market reach. Your experience in working with agency partners has honed your skills in managing external relationships and ensuring that marketing initiatives are executed seamlessly. You are results-driven and take ownership of your projects, pushing for excellence in every aspect of your work.

Desirable

Experience in the legal or professional services sector is a plus, as it will help you understand the unique challenges and opportunities within this industry. Familiarity with marketing automation tools and CRM systems will further enhance your ability to drive effective marketing campaigns.

What you'll do

In this role, you will lead and optimize Harvey's paid acquisition strategies, focusing on maximizing customer acquisition through various digital channels. You will collaborate closely with internal go-to-market teams and product marketing to ensure that marketing efforts align with overall business objectives. Your responsibilities will include developing and executing comprehensive marketing plans that leverage data-driven insights to enhance campaign performance.

You will analyze campaign performance metrics regularly, making adjustments as needed to improve results and achieve growth targets. Your role will involve managing relationships with agency partners, ensuring that all marketing initiatives are executed effectively and efficiently. You will also be responsible for budget management, allocating resources strategically to maximize return on investment.

As a Growth Marketing Lead, you will stay abreast of industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. You will lead brainstorming sessions and strategy meetings, fostering a collaborative environment where creative ideas can flourish. Your insights will play a crucial role in shaping the future of Harvey's marketing efforts, driving customer engagement and acquisition.

What we offer

At Harvey, you will be part of a dynamic team that is committed to transforming the legal and professional services landscape. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in an environment that values innovation, collaboration, and excellence, where your contributions will have a direct impact on the company's success. Join us as we redefine the future of work and create lasting change in the industry.