Performance Marketing Analyst

Who you are

You have a strong background in performance marketing, with at least 3 years of experience in analyzing and optimizing digital marketing campaigns. Your analytical skills are top-notch — you can interpret data from Google Analytics and SQL to derive actionable insights that drive business growth. You are familiar with Google Ads and understand how to leverage it for effective marketing strategies. You thrive in a collaborative environment and enjoy working with cross-functional teams to achieve common goals. You are detail-oriented and have a knack for problem-solving, always looking for ways to improve campaign performance. You are passionate about the automotive industry and excited to contribute to a company that is transforming car shopping.

Desirable

Experience with A/B testing and conversion rate optimization is a plus. Familiarity with marketing automation tools and CRM systems will help you excel in this role. A background in the automotive industry or e-commerce is advantageous but not required.

What you'll do

As a Performance Marketing Analyst at CarGurus, you will be responsible for driving multimillion-dollar marketing campaigns that enhance our online presence and customer engagement. You will analyze campaign performance using Google Analytics and SQL, providing insights that inform strategic decisions. Collaborating with the Consumer Marketing team, you will develop and implement marketing strategies that resonate with our target audience. You will conduct A/B testing to optimize ad performance and improve conversion rates, ensuring that our marketing efforts yield the best possible results. You will also work closely with the creative team to develop compelling ad content that aligns with our brand messaging. Your role will involve monitoring industry trends and competitor activities to identify new opportunities for growth. You will present your findings and recommendations to stakeholders, helping to shape the direction of our marketing initiatives.

What we offer

At CarGurus, we foster a people-first culture that values collaboration and innovation. You will have access to tools and resources that support your career growth and development. We offer a competitive salary and benefits package, including health insurance, retirement plans, and generous paid time off. You will be part of a dynamic team that is passionate about making a real impact in the automotive industry. Join us and be part of a company that is leading the way in transforming car shopping for millions of consumers.