Connecting patients to doctors, seamlessly and efficiently
Zocdoc is a leading healthcare platform headquartered in SoHo, New York, that connects patients with doctors through its API. With over 100 million users each month, Zocdoc allows patients to book appointments instantly, read verified reviews, and access both in-person and virtual care. The company ...
Zocdoc offers 100% paid health benefits, generous vacation and parental leave packages, and a 401(k) match. Employees enjoy complimentary lunch and sn...
Zocdoc is dedicated to putting patients first by streamlining healthcare access and reducing inefficiencies. The company embraces a user-centric appro...
Zocdoc • New York, NY, United States
Zocdoc is seeking a Lead Analyst for their Acquisition Marketing team to optimize patient marketing efforts and maximize marketing spend efficiency. You'll work with Google Analytics, SQL, and A/B Testing to drive growth. This role requires strong analytical skills and experience in marketing analytics.
You have 5+ years of experience in marketing analytics, with a strong background in data analysis and performance measurement. You are proficient in Google Analytics and SQL, enabling you to derive insights from complex datasets and inform marketing strategies. Your experience with A/B testing allows you to evaluate the effectiveness of marketing campaigns and make data-driven recommendations. You thrive in collaborative environments, working closely with cross-functional teams to achieve common goals. You are passionate about improving customer experiences and understand the importance of data in driving business decisions. You are detail-oriented and possess excellent problem-solving skills, allowing you to tackle challenges effectively.
In this role, you will be embedded within the Acquisition Marketing team, where you will support Paid Marketing and CRM initiatives. You will develop and implement measurement frameworks to assess the performance of marketing campaigns, ensuring that marketing spend is optimized for maximum efficiency. You will analyze data to identify trends and insights that can inform marketing strategies and drive growth. Collaborating with marketing and product teams, you will help shape the direction of patient marketing efforts, ensuring alignment with Zocdoc's mission to empower patients. You will also be responsible for presenting your findings to stakeholders, translating complex data into actionable insights that can guide decision-making. Your contributions will directly impact Zocdoc's ability to enhance the patient experience and drive business success.
Zocdoc offers a dynamic work environment where you can make a meaningful impact on healthcare. You will have the opportunity to work with a talented team of professionals who are dedicated to improving patient experiences. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to transform healthcare and empower patients to take control of their care.
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