Product Marketing Lead

Who you are

You have a proven track record in product marketing, ideally with 5+ years of experience in developing go-to-market strategies that resonate with target audiences. You understand the nuances of positioning and messaging, and you can translate complex product features into compelling narratives that drive user engagement. Your analytical mindset allows you to derive insights from market data, helping to shape product strategies that align with customer needs and business goals.

You thrive in collaborative environments, working cross-functionally with product and marketing teams to ensure alignment on objectives and messaging. Your communication skills are top-notch, enabling you to articulate product value propositions clearly to both internal stakeholders and external audiences. You are adaptable and can pivot strategies based on market feedback and changing dynamics.

Desirable

Experience in the tech or SaaS industry is a plus, as is familiarity with AI-powered products. You have a growth mindset and are always looking for ways to improve processes and outcomes. A background in data analysis or familiarity with analytics tools will help you make informed decisions that drive product success.

What you'll do

As the Product Marketing Lead at HoneyBook, you will be responsible for crafting and executing marketing strategies that enhance product adoption and engagement across various segments. You will collaborate closely with product teams to understand new features and enhancements, ensuring that marketing efforts are aligned with product capabilities. Your role will involve conducting market research to identify trends and opportunities, allowing you to position HoneyBook effectively against competitors.

You will own the messaging and positioning of HoneyBook’s products, ensuring that they resonate with our target audience. This includes developing marketing collateral, creating content for various channels, and leading campaigns that drive user acquisition and retention. You will analyze the performance of marketing initiatives, using data to refine strategies and improve outcomes continuously.

In addition, you will work with sales teams to equip them with the necessary tools and knowledge to effectively communicate product benefits to potential clients. Your insights will help shape product development, ensuring that user feedback is incorporated into future iterations. You will also be involved in organizing events and webinars to showcase HoneyBook’s offerings and engage with the community.

What we offer

At HoneyBook, we foster a culture of collaboration and innovation. You will be part of a dynamic team that values feedback and encourages ownership of projects. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower independent professionals with AI-driven tools that enhance their business management capabilities.