Head of GTM Content

Who you are

You have extensive experience in content strategy and management, ideally with a focus on B2B content. You understand the nuances of the private markets ecosystem, including private equity and venture capital, and can translate complex topics into engaging content that resonates with target audiences. Your leadership skills are top-notch, enabling you to guide a team of editors and writers to produce timely and impactful content. You are adept at collaborating with cross-functional teams to ensure alignment on messaging and strategy, and you thrive in a fast-paced environment where you can drive results.

Desirable

Experience in the financial services or technology sectors is a plus, as is familiarity with content marketing best practices. You have a strong portfolio showcasing your ability to create compelling narratives that drive engagement and conversion. A background in journalism or communications can also be beneficial, as it equips you with the skills to craft clear and persuasive content.

What you'll do

As the Head of GTM Content at Carta, you will lead a talented team responsible for creating high-quality content that supports the company's go-to-market strategy. You will oversee the editorial process, ensuring that all content is accurate, timely, and aligned with the company's objectives. Your role will involve collaborating closely with marketing, sales, and product teams to develop content that addresses the needs of various stakeholders in the private markets. You will also be responsible for setting content strategy, defining key performance indicators, and measuring the effectiveness of content initiatives.

In addition to managing the content team, you will play a key role in shaping the overall narrative of Carta's brand in the market. This includes identifying trends and insights within the private markets ecosystem that can inform content direction. You will also mentor and develop team members, fostering a culture of creativity and excellence within the content department.

What we offer

At Carta, you will be part of a dynamic and innovative team that is shaping the future of private market infrastructure. We offer a collaborative work environment where your contributions will have a direct impact on the company's success. You will have access to professional development opportunities and resources to help you grow in your career. Our culture values diversity and inclusion, and we encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to transform the private capital markets with cutting-edge software solutions.