Head of International Marketing

Who you are

You have a proven track record in international marketing, with at least 7 years of experience in driving marketing strategies that generate significant pipeline growth. Your expertise lies in understanding market dynamics and customer behavior, allowing you to tailor marketing efforts effectively. You possess strong leadership skills, having managed diverse teams and collaborated with cross-functional departments to achieve common goals. Your analytical mindset enables you to leverage data to inform decision-making and optimize marketing campaigns for maximum impact. You are adept at utilizing various marketing channels, including digital, content, and traditional marketing, to reach target audiences effectively. You thrive in fast-paced environments and are passionate about leveraging AI and technology to enhance marketing efforts.

Desirable

Experience in the AI or technology sector is a plus, as is familiarity with customer relationship management tools and marketing automation platforms. A background in working with sales teams to align marketing strategies with sales objectives will set you apart. You are comfortable presenting to executive leadership and stakeholders, articulating marketing strategies and their expected outcomes clearly.

What you'll do

As the Head of International Marketing at Cresta, you will be responsible for developing and executing comprehensive marketing strategies that drive pipeline generation and conversion across various channels. You will work closely with the Chief Marketing Officer to align marketing initiatives with the company's overall business objectives. Your role will involve collaborating with the Sales and Customer Success teams to ensure that marketing efforts effectively support sales goals and enhance customer engagement. You will analyze market trends and customer insights to inform marketing strategies, ensuring that Cresta remains competitive in the rapidly evolving AI landscape. You will lead a team of marketing professionals, providing guidance and mentorship to foster their growth and development. Additionally, you will oversee the creation of compelling marketing content that resonates with target audiences and drives engagement. Your efforts will directly contribute to improving win rates and accelerating deal cycles, ultimately supporting Cresta's mission to revolutionize the workforce with AI.

What we offer

At Cresta, you will be part of a dynamic and innovative team that is at the forefront of AI technology. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work with industry leaders and experts in AI and machine learning, gaining insights and knowledge that will enhance your professional growth. We provide competitive compensation and benefits, along with opportunities for career advancement as we continue to expand our reach in the international market. Join us on this exciting journey to transform customer conversations into a competitive advantage.