Senior Digital Marketing & Content Manager

Who you are

You have over 5 years of experience in digital marketing, with a strong focus on content management and paid media strategies. Your strategic mindset allows you to connect content with performance analytics, ensuring a cohesive digital presence that drives revenue. You are data-driven and understand how to leverage insights to optimize marketing campaigns effectively.

As a Senior Digital Marketing & Content Manager, you possess deep knowledge of various digital platforms, including LinkedIn, Instagram, Facebook, YouTube, and Google Ads. You are skilled in building channel-specific targeting strategies that resonate with both Retail and Industrial audiences. Your expertise in HubSpot operations makes you the go-to person for managing marketing workflows and audience segmentation.

You thrive in a collaborative environment, working closely with management to shape messaging and creative direction for all paid channels. Your ability to analyze real-time performance data allows you to make informed decisions that enhance conversion rates and drive qualified opportunities into the sales pipeline.

Desirable

Experience with emerging digital platforms and trends is a plus, as is familiarity with advanced analytics tools. You are comfortable managing multiple campaigns simultaneously and can adapt strategies based on evolving market conditions.

What you'll do

In this role, you will own the digital marketing strategy for VTEX, focusing on both Retail and Industrial sectors. You will lead the paid media strategy, ensuring that all campaigns are aligned with the company's goals and objectives. Your responsibilities will include optimizing campaigns across various platforms, using data to adjust targeting, creative, and messaging to maximize conversion rates.

You will serve as the HubSpot expert for the Growth team, managing lists, audience segments, and workflows to ensure effective marketing operations. Your role will involve maintaining data hygiene and lifecycle stage management to support the overall marketing strategy.

You will collaborate with cross-functional teams to develop compelling narratives that engage prospects and drive them from awareness to conversion. Your insights into buyer behavior will inform your strategies, allowing you to create targeted campaigns that resonate with your audience.

What we offer

At VTEX, you will be part of a challenge-driven environment where innovation and collaboration are at the forefront. We offer competitive compensation and opportunities for professional growth within a diverse team of over 1,300 employees across 25 locations worldwide. Join us in building an extraordinary future as we continue to shape the digital landscape.

We encourage you to apply even if your experience doesn't match every requirement. Your unique perspective and skills could be the perfect fit for our team.