Streamlining customer success with AI-driven insights
Basis AI, headquartered in New York City, offers an AI-driven platform that automates customer reference and testimonial management for B2B companies. By integrating with CRM systems, Basis AI helps businesses like HubSpot and Salesforce streamline the collection of customer success stories, enhanci...
Basis AI offers competitive salaries, equity options, flexible PTO, and a remote work policy to support work-life balance. Employees also benefit from...
Basis AI fosters a culture of innovation and collaboration, emphasizing data-driven decision-making and a commitment to leveraging AI technology for r...
Basis AI • New York Office
Basis AI is hiring a Product Marketing Manager to define the voice and go-to-market strategy for their AI solutions in the accounting industry. You'll collaborate closely with product and sales teams to create compelling narratives and high-leverage content. This role requires strong marketing and storytelling skills.
You have a strong background in product marketing, ideally with 5+ years of experience in a tech or AI-focused environment. You excel at translating complex technical capabilities into compelling narratives that resonate with diverse audiences, from CFOs to accounting firm partners. Your ability to define product positioning and segmentation for key buyer personas is second nature to you, and you thrive in collaborative settings where you can partner closely with sales teams to craft impactful narratives and sales enablement materials. You are data-driven and understand the importance of competitive intelligence in shaping marketing strategies. You are passionate about the intersection of technology and storytelling, and you enjoy creating content that fuels the sales funnel.
In this role, you will define the voice, positioning, and go-to-market strategy for Basis AI's products. You will work closely with product development and sales execution teams to accelerate adoption across leading accounting and enterprise finance organizations. Your responsibilities will include developing specific product positioning and segmentation for key buyer personas, crafting narratives, decks, and demo storylines that enable Account Executives to win faster. You will create high-leverage content such as case studies, ROI calculators, and product videos that resonate with potential customers. Additionally, you will own competitive intelligence and collaborate with product teams to launch new features effectively. Your role will be pivotal in making Basis the definitive name for AI in the accounting industry.
Basis AI provides a dynamic work environment with a strong team culture. You will enjoy in-office perks such as daily meal stipends and a fully stocked kitchen, along with financial benefits like pre-tax commuter benefits and a 401(k) retirement plan. We offer flexibility with unlimited PTO and 12 paid company holidays. Our team engages in monthly office activities and frequent optional team happy hours, fostering a collaborative and enjoyable workplace. You will be part of a high-impact group dedicated to making a difference in the accounting industry through innovative AI solutions.
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