Senior Lifecycle Marketing Manager

Who you are

You have 5+ years of experience in lifecycle marketing, with a proven track record of developing and executing successful marketing strategies that drive customer engagement and retention. You are skilled in leveraging data analysis to inform your marketing decisions, ensuring that your strategies are not only creative but also effective in achieving business goals. Your ability to collaborate with cross-functional teams, including product, tech ops, and data science, allows you to align marketing efforts with broader business objectives. You understand the importance of personalized communications and are adept at tailoring messages to different customer segments throughout their lifecycle.

Desirable

Experience in the financial services industry is a plus, as is familiarity with crypto products and services. You are comfortable working in a fast-paced environment and can adapt your strategies based on market trends and customer feedback. Your strong communication skills enable you to articulate marketing plans clearly to stakeholders at all levels, fostering collaboration and buy-in across the organization.

What you'll do

In this role, you will develop comprehensive lifecycle marketing strategies aimed at driving Crypto account openings, first-time funding, and ongoing trading activity. You will collaborate closely with product marketing and business unit leadership to ensure that marketing efforts are aligned with product goals and business objectives. Your responsibilities will include analyzing customer data to identify trends and opportunities for engagement, as well as creating targeted marketing campaigns that resonate with our members. You will also be responsible for measuring the effectiveness of your marketing initiatives, using insights to refine and optimize future campaigns.

You will participate in regular cross-functional meetings to share insights and updates on marketing performance, ensuring that all teams are informed and aligned. Your role will require you to stay up-to-date with industry trends and best practices in lifecycle marketing, allowing you to bring innovative ideas to the table. You will also work on developing and maintaining marketing automation processes that enhance efficiency and effectiveness in reaching our customers.

What we offer

At SoFi, we are committed to shaping a brighter financial future for our members. We offer a collaborative and inclusive work environment where your contributions can make a real impact. You will have the opportunity to invest in your career and grow alongside a team of talented professionals who are passionate about transforming the financial services industry. We provide competitive compensation and benefits, including opportunities for professional development and advancement within the company. Join us in our mission to help our members achieve their financial goals and experience the satisfaction of making a difference in their lives.