Principal Product Marketing Manager

Who you are

You have extensive experience in product marketing, ideally with a focus on technology and AI products — you understand how to communicate complex technical concepts to diverse audiences and can craft compelling narratives that resonate with customers and stakeholders alike. You thrive in collaborative environments, working closely with product, engineering, and sales teams to align messaging and drive successful product launches.

Your background includes a proven track record of leading marketing initiatives that drive user engagement and adoption — you've successfully managed product positioning and messaging for major product areas, ensuring that the value proposition is clear and compelling. You are data-driven and can leverage analytics to inform your marketing strategies and decisions.

You are comfortable working in fast-paced environments and can adapt quickly to changing priorities — you enjoy the challenge of building and refining marketing strategies from the ground up, and you are not afraid to take risks to achieve your goals. You have a strong understanding of the customer journey and can identify key touchpoints to enhance the overall customer experience.

Desirable

Experience in the AI or technology sector is a plus — familiarity with customer service solutions and the ability to translate technical features into customer benefits will set you apart. You have a knack for storytelling and can create engaging content that captures the attention of your audience.

What you'll do

In this role, you will lead the positioning and messaging for Intercom's AI Customer Service products, ensuring that the market understands the unique value they provide. You will work closely with product and engineering teams to develop a deep understanding of the product features and capabilities, allowing you to craft narratives that resonate with potential customers.

You will be responsible for driving major product launches, coordinating with sales and marketing teams to ensure that all stakeholders are aligned and prepared for success. Your role will involve creating enablement materials and training for sales teams, helping them effectively communicate the product's value to customers.

You will analyze market trends and customer feedback to continuously refine messaging and positioning, ensuring that Intercom remains competitive in the rapidly evolving AI landscape. You will also collaborate with marketing teams to develop campaigns that drive awareness and engagement, leveraging various channels to reach your target audience.

What we offer

Intercom offers a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team that is passionate about transforming customer service through AI technology. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of customer experiences.