
Your all-in-one personal finance platform
SoFi, headquartered in The East Cut, San Francisco, CA, is a leading provider of mobile and online personal finance services. With over 1,000 employees, SoFi offers a comprehensive suite of products including bank accounts, loans, mortgages, and investment opportunities. The company has raised $2.7 ...
SoFi provides a range of benefits including flexible time off, paid parental leave, and a monthly contribution of up to $200 towards student loan repa...
SoFi's culture is centered around financial empowerment, aiming to provide a one-stop solution for all personal finance needs. The company's focus on ...

SoFi • CA - San Francisco; WA - Seattle, NY - New York City
SoFi is seeking a Staff UX Researcher to lead significant research projects that shape product strategy and drive user-centered decision-making. This role requires expertise in guiding complex user journeys and delivering impactful insights.
You have extensive experience in user experience research, ideally with a focus on financial services or technology. Your background includes leading research projects that influence product strategy and decision-making. You are skilled in utilizing data-driven and principle-based solutions to generate insights that have a significant business impact. You excel in guiding project direction and collaborating with cross-functional teams to achieve objectives. Your communication skills allow you to effectively present research findings to stakeholders and influence product development.
Experience in a fast-paced environment where you have contributed to the development of user-centered products. Familiarity with financial services or technology sectors is a plus. You are comfortable working with complex user journeys and have a strong understanding of user needs and behaviors. You are passionate about improving user experiences and have a track record of delivering actionable insights that drive product innovation.
In this role, you will lead broad research projects that involve complex user journeys, ensuring that user-centered decision-making is at the forefront of product development. You will collaborate with product managers, designers, and engineers to define research objectives and methodologies. Your insights will guide the direction of product strategy and influence key business decisions. You will be responsible for delivering comprehensive research reports that highlight findings and recommendations. Additionally, you will mentor junior researchers and contribute to the development of best practices within the research team.
At SoFi, you will be part of a mission-driven team dedicated to helping members achieve financial independence. We offer competitive compensation and benefits, including opportunities for professional development and growth. You will work in a collaborative environment that values innovation and user-centered design. Join us in shaping the future of personal finance and making a positive impact on people's lives.
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