Marketing Analytics Analyst

Who you are

You have a strong background in marketing analytics, with experience in data-driven decision-making that informs marketing strategies. Your proficiency in SQL allows you to extract and manipulate data effectively, enabling you to derive actionable insights. You are familiar with Google Analytics and can analyze web traffic and user behavior to optimize marketing campaigns. You possess excellent communication skills, allowing you to translate complex data findings into clear recommendations for cross-functional teams. You thrive in collaborative environments and enjoy working with diverse teams to achieve common goals. You are detail-oriented and have a knack for identifying trends and opportunities within data sets. You understand the importance of experimentation in marketing and are skilled in A/B testing methodologies to evaluate campaign effectiveness.

What you'll do

In this role, you will take ownership of complex analytical projects that drive marketing performance at CarGurus. You will develop models and frameworks for experimentation that help assess the impact of various marketing initiatives. Your analytical skills will be crucial in identifying opportunities for improvement across marketing channels. You will collaborate closely with cross-functional teams, including those in international markets, to ensure alignment on marketing strategies. You will analyze data from multiple sources to provide insights that inform decision-making and optimize marketing efforts. Your role will involve presenting findings to stakeholders and making recommendations based on your analyses. You will also monitor key performance indicators to track the success of marketing campaigns and suggest adjustments as needed. You will contribute to a culture of data-driven decision-making within the organization, helping to foster a mindset that values insights derived from data.

What we offer

CarGurus offers a people-first culture that values kindness, collaboration, and innovation. You will have access to tools and resources that empower your career growth. The company is committed to diversity and encourages applicants from all backgrounds to apply. You will be part of a dynamic team that is disrupting the automotive industry and making a significant impact on how consumers shop for cars. The role is hybrid, allowing for flexibility in your work environment while still fostering team collaboration. We encourage you to apply even if your experience doesn't match every requirement, as we value unique perspectives and skills.