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Home›Jobs›Coupang›Principal, Business Marketing (Search advertising)
Coupang

About Coupang

Delivering convenience to millions in South Korea

🏢 Tech, Retail👥 1K-5K📅 Founded 2010📍 Seoul, Korea, South

Key Highlights

  • Publicly traded on the NYSE under the ticker CPNG
  • Valuation of approximately $60 billion post-IPO
  • Over 17 million active customers using the platform
  • Employs 1,000-5,000 people across various roles

Coupang is a leading e-commerce platform in South Korea, founded in 2010 and headquartered in Seoul. The company serves millions of customers with its fast delivery service, Rocket Delivery, which promises same-day or next-day delivery on a wide range of products. Coupang went public in March 2021, ...

🎁 Benefits

Coupang offers competitive salaries, stock options, generous paid time off, and a flexible remote work policy to support work-life balance....

🌟 Culture

Coupang fosters a customer-centric culture, emphasizing speed and efficiency in its operations. The company values innovation and encourages employees...

🌐 Website💼 LinkedIn𝕏 TwitterAll 707 jobs →
Coupang

Principal, Business Marketing (Search advertising)

Coupang • Bengaluru

Posted 2w ago🏛️ On-SiteSeniorPerformance marketer📍 Bengaluru
Apply Now →

Skills & Technologies

Google AdsGoogle Analytics

Overview

Coupang is seeking a Senior Performance Marketer to manage and optimize large-scale Google Ads campaigns. You'll drive customer acquisition and enhance marketing performance using analytical skills. This role requires expertise in Google Ads and Google Analytics.

Job Description

Who you are

You have a strong background in performance marketing with at least 5 years of experience managing paid search campaigns. Your analytical mindset allows you to interpret data effectively, driving decisions that enhance campaign performance. You are results-oriented and thrive in a fast-paced environment, always looking for ways to optimize and improve. Your experience with Google Ads is extensive, and you understand the nuances of search advertising. You are comfortable working with cross-functional teams and can communicate insights clearly to stakeholders. You are passionate about e-commerce and understand the dynamics of customer acquisition in this space.

Desirable

Experience with A/B testing and conversion rate optimization is a plus. Familiarity with other digital marketing channels will enhance your contributions to the team. You are proactive in staying updated with the latest trends in digital marketing and search advertising.

What you'll do

In this role, you will be responsible for the hands-on management and execution of Google Ads campaigns, ensuring they align with Coupang's business objectives. You will analyze campaign performance data to identify trends and insights, making data-driven recommendations for optimization. Collaborating with the creative team, you will develop compelling ad copy and landing pages that resonate with target audiences. You will also monitor budget allocations and ensure efficient spending across campaigns. Regular reporting on campaign performance to senior management will be a key part of your responsibilities, showcasing your impact on customer acquisition efforts. You will work closely with the analytics team to refine targeting strategies and improve overall marketing effectiveness.

What we offer

Coupang provides a dynamic work environment where innovation is encouraged. You will have the opportunity to work with a talented team that is dedicated to pushing the boundaries of e-commerce. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will be part of a company that values its employees and fosters a culture of collaboration and creativity. Join us to make a significant impact in the e-commerce landscape and help shape the future of shopping.

Interested in this role?

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