Empowering alumni engagement for educational institutions
Almabase is a SaaS platform headquartered in Cambridge, Massachusetts, that helps educational institutions enhance alumni engagement through its comprehensive suite of tools. Serving over 300 schools, colleges, and universities, Almabase enables alumni teams to connect with their alumni communities ...
Almabase offers competitive salaries, equity options, flexible remote work policies, and generous PTO to support work-life balance....
Almabase fosters a collaborative culture focused on innovation and impact, prioritizing customer feedback to continuously improve its platform and ser...
Almabase • Bangalore, India
Almabase is seeking a Content Marketer to drive content ideation, execution, and distribution. You'll focus on understanding customer problems and optimizing user experiences. This role requires expertise in SEO and content creation.
You have a strong background in content marketing with a focus on performance marketing and pipeline operations. With experience in writing and editing long-form content such as blogs, whitepapers, and case studies, you understand how to engage audiences effectively. Your grasp of SEO and GEO fundamentals allows you to conduct keyword research and create content briefs that resonate with target audiences. You are familiar with using AI tools to streamline content workflows, enhancing efficiency in content creation and distribution. You thrive in collaborative environments, working with freelancers and internal teams to scale content production and optimize user experiences.
In this role, you will be responsible for content execution, which includes understanding audience problems and behaviors to create targeted content based on their buying stages. You will write and edit various forms of content, ensuring they align with the brand narrative and product capabilities. Your role will also involve ideating and executing SEO/GEO content strategies that enhance Almabase's market positioning. You will repurpose existing content into multiple formats for distribution across various channels, including social media and email. Additionally, you will create flagship assets such as industry reports and case studies, contributing to the overall content strategy. You will collaborate with your manager to identify new growth areas for the team, developing internal playbooks for content creation, SEO, distribution, and measurement.
Almabase offers a supportive work environment focused on sustainable growth and innovation in the education non-profit space. You will have the opportunity to work on impactful projects that connect educational institutions with their alumni and supporters. The company values collaboration and encourages team members to share ideas and insights that drive success. As part of the team, you will have access to resources that support your professional development and growth within the organization.
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