Product Marketing Senior Manager - Aligners/Sleep Apnea

Who you are

You are a seasoned product marketing professional with a strong background in launching and managing products in the healthcare or dental industry. With at least 5 years of experience, you have a proven track record of developing go-to-market strategies that resonate with target audiences. You thrive in startup environments, where you can take initiative and drive impactful results without waiting for a playbook. Your entrepreneurial spirit and curiosity enable you to explore innovative solutions that meet customer needs and enhance product offerings.

You possess excellent communication skills, allowing you to articulate product value propositions effectively to both internal teams and external stakeholders. You are data-driven, using analytics to inform your decisions and optimize marketing strategies. Your ability to collaborate with cross-functional teams, including engineering and sales, ensures that product launches are successful and aligned with business objectives.

Desirable

Experience in the dental or medical device industry is a plus, as it gives you a deeper understanding of the market dynamics and customer needs. Familiarity with digital marketing tools and techniques will enhance your ability to reach and engage potential customers effectively. You are comfortable working in a fast-paced environment and can adapt quickly to changing priorities.

What you'll do

In this role, you will lead the go-to-market strategy for Dandy's Sleep Apnea and Clear Aligners products. You will conduct market research to identify customer needs and competitive landscape, ensuring that product positioning is compelling and differentiated. Collaborating closely with product development teams, you will provide insights that shape product features and enhancements based on market feedback.

You will develop and execute marketing campaigns that drive awareness and adoption of these products, leveraging various channels such as digital marketing, social media, and content marketing. Your role will involve creating marketing collateral, including product brochures, presentations, and case studies that effectively communicate the benefits of Dandy's offerings to dental practices.

You will also work with the sales team to equip them with the necessary tools and training to effectively sell the products. This includes developing sales enablement materials and conducting training sessions to ensure that the sales team is well-prepared to engage with potential customers.

What we offer

Dandy offers a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to make a significant impact on the company's growth and success in the dental industry. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in transforming the dental industry and making a difference in the lives of clinicians and their patients.