Equativ is seeking an experienced and driven Director of Retail Media Partnerships to join our New York City office. As a newly created and foundational role within our Supply organization, this high-impact individual contributor position will work directly with our VP of Supply & Curation Partnerships and EVP of Supply & Curation to significantly grow our Commerce and Retail supply customer base across North America. The ideal candidate is a seasoned Retail Media professional with a deep understanding of the ecosystem, eager to leverage Equativ's unique, comprehensive suite of retail media solutions to drive adoption and revenue.
Key Responsibilities:
• Strategic Sales & Growth: Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America.
• Executive Partnership: Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region.
• Solution Selling: Articulate and sell Equativ's unique Retail Media value proposition, which includes:
• Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats.
• Curation Platform: Enabling Audience Extensions and offsite programmatic activation.
• Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats.
• CRM Activations: Leveraging retailer first-party data for targeted campaigns.
• Market Leadership: Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy.
• Industry Presence: Actively represent Equativ at key retail media and commerce industry events and conferences, fostering relationships and identifying new opportunities.
• Pipeline Management: Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting.
• Cross-Functional Collaboration: Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients.
• Revenue Accountability: Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit.
