Are You Ready to Shape the Future of Streaming Entertainment?
At Fire TV, we're not just streaming content – we're revolutionizing how millions of people around the world experience entertainment. We're at the forefront of streaming, where gaming meets movies, where premium content meets seamless discovery, and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV is one of the world's most popular streaming media player brands, and we are seeking an experienced Senior Campaign Manager to help further fuel our growth. This role will be responsible for developing and executing the strategy for Fire TV product and partner campaigns across a variety of owned and paid marketing channels.
Lead the charge in expanding our global customer base and deepening viewer engagement worldwide. As streaming continues to revolutionize how people consume content, you'll help shape the future of home entertainment and create meaningful connections between viewers and their favorite shows, movies, and games. As a key player at the intersection of innovation and storytelling, you'll craft campaigns that help millions of customers discover why Fire TV is the best streaming device, making it easy to find your next favorite show, game, or movie experience. In this role, you'll own driving product awareness and customer actions, working with the product leads and partners to drive customer behavior, purchase intent, and engagement through innovative marketing campaigns. By leading initiatives that strengthen Fire TV's position as the #1 streaming device, you'll directly impact how millions of people discover and enjoy their favorite content daily. This is your chance to shape how people connect with content in their living rooms.
Key Job Responsibilities
• Lead end-to-end campaign strategy, development, and execution for Fire TV's North America/global marketing initiatives
• Partner with creative, product, and analytics teams to develop compelling narratives and marketing strategies/messages
• Lead regular business reviews and present campaign results to senior leadership
• Manage relationships with internal stakeholders, agencies, and vendor partners
• Drive innovation in marketing approaches across channels including digital, social, and retail
• Own campaign performance metrics, optimize based on data-driven insights, and manage campaign budgets while ensuring maximum ROI
Basic Qualifications
• 5-7+ years in marketing campaign management
• Strong analytical mindset with data-driven decision-making abilities
• Excellence in project management and cross-functional leadership
• Ability to work in a fast-paced, ambiguous environment
Preferred Qualifications
• Experience with streaming services, entertainment, or consumer electronics industry preferred
Why Fire TV?
• Be part of the team that's reinventing home entertainment
• Work with the latest in streaming technology and entertainment innovation
• Collaborate with brilliant minds across Amazon's entertainment
• Drive initiatives that define the future of how people consume content
Join us in creating the future of entertainment. At Fire TV, we're not just watching the streaming revolution – we're leading it.
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
