Digital Marketing Specialist

Who you are

You have a strong background in digital marketing, with at least 3 years of experience in developing and executing marketing campaigns that drive engagement and conversion. Your expertise in analytics tools like Google Analytics allows you to interpret data effectively, guiding your marketing strategies. You are familiar with SEO best practices and have experience optimizing content for search engines, ensuring that the company's digital presence is robust and effective. You understand the healthcare landscape and can tailor marketing efforts to resonate with diverse audiences, including payers, providers, and public entities. You are a collaborative team player who enjoys working with cross-functional teams to achieve common goals. You are proactive in staying updated with the latest digital marketing trends and technologies, ensuring that your strategies are innovative and effective.

What you'll do

In this role, you will be responsible for developing and implementing digital marketing strategies that align with MedeAnalytics' mission to transform healthcare through data. You will manage and optimize campaigns across various digital channels, including social media, email, and search engines, to enhance brand visibility and engagement. You will analyze campaign performance using Google Analytics and other tools, providing insights and recommendations for continuous improvement. Collaborating with the content team, you will create compelling marketing materials that effectively communicate the value of our healthcare solutions. You will also work closely with the sales team to ensure that marketing efforts support lead generation and conversion goals. Your role will involve conducting market research to identify trends and opportunities, allowing you to adapt strategies to meet the evolving needs of our audience. You will participate in brainstorming sessions to generate creative ideas for campaigns and initiatives that drive user acquisition and retention.

What we offer

MedeAnalytics offers a dynamic work environment where you can make a significant impact on the healthcare industry. We provide competitive compensation and benefits, including flexible working arrangements to support work-life balance. You will have the opportunity to work with a passionate team dedicated to innovation and excellence in healthcare analytics. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.