Marketing Manager LATAM

Who you are

You have a proven track record in B2B marketing, ideally within the fintech or crypto sectors, and understand the nuances of localizing marketing strategies for diverse markets. You are comfortable working independently and thrive in a fast-paced environment where you can take ownership of your projects. Your experience includes collaborating with cross-functional teams, particularly in business development and global marketing, to drive growth and engagement. You possess strong analytical skills, allowing you to refine target account lists and shape narratives that resonate with regional audiences. You are adept at managing various marketing channels, including events, content, and paid campaigns, ensuring a cohesive approach to market activation. You are passionate about the potential of blockchain technology and are excited to contribute to a borderless financial future.

What you'll do

As the first dedicated marketer for the LATAM region, you will play a crucial role in localizing and scaling Rain's go-to-market strategy. You will collaborate closely with the business development team to identify and refine target accounts, ensuring that marketing efforts align with sales objectives. Your responsibilities will include shaping the narrative for the region, developing marketing materials, and executing a mix of marketing strategies, including events, content marketing, partner marketing, and PR initiatives. You will also manage market-specific activations and paid campaigns, analyzing their effectiveness to optimize future efforts. Your role will require you to stay informed about market trends and competitor activities, allowing you to adapt strategies accordingly. You will work closely with the global marketing team based in NYC, ensuring that local initiatives align with the broader company vision. Your contributions will directly impact Rain's growth in the LATAM market, helping to establish strong partnerships with crypto apps, neobanks, and regional banks.

What we offer

Rain offers a competitive salary range of $47,000 to $57,000 annually, along with a dynamic work environment that encourages innovation and collaboration. You will have the opportunity to work with a passionate team dedicated to shaping the future of finance. We believe in a flat organizational structure, allowing you to explore ideas and impact the company's roadmap. Additionally, we provide wellness benefits to support your well-being, including gym memberships and wellness classes. Team summits play an important role in our culture, fostering relationships and collaboration among team members. Join us at Rain and be part of a hypergrowth company that is making a significant impact in the fintech space.