Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is seeking a Senior Demand Generation Strategist to develop and execute data-driven marketing strategies for B2B clients. You'll leverage your expertise in SEO, paid media, and conversion rate optimization to drive customer acquisition. This role requires strong experience in the SaaS marketplace.
You have a strong background in demand generation with at least 5 years of experience in B2B marketing, particularly within the SaaS industry. Your expertise in crafting data-driven strategies is complemented by your ability to optimize campaigns across various channels, including paid media and SEO. You are a T-Shaped Marketer, meaning you possess deep knowledge in specific areas while also having a broad understanding of other marketing disciplines. Your passion for performance metrics drives you to exceed client expectations and deliver exceptional results.
You thrive in fast-paced environments and are comfortable interfacing with clients to pitch strategies and ensure their marketing goals are met. Your communication skills are top-notch, allowing you to articulate complex ideas clearly and effectively. You are not just a doer; you are a strategist who enjoys analyzing data to inform your decisions and improve campaign performance. You are eager to be part of a team that values creativity and innovation in the digital marketing landscape.
Experience with marketing automation tools and CRM systems is a plus, as is familiarity with analytics platforms like Google Analytics and HubSpot. A background in video marketing or content creation would also be beneficial, as these skills can enhance your ability to craft comprehensive marketing strategies that resonate with target audiences.
In this role, you will be responsible for developing and executing demand generation strategies that align with client objectives. You will work closely with a select number of accounts, ensuring that their performance marketing needs are met through tailored campaigns. Your day-to-day tasks will include analyzing market trends, identifying opportunities for growth, and optimizing existing campaigns to improve performance metrics.
You will collaborate with cross-functional teams, including content creators and SEO specialists, to create cohesive marketing strategies that drive customer acquisition. Your role will also involve pitching new ideas to clients, presenting data-driven insights, and ensuring that all marketing efforts are aligned with their business goals. You will be expected to stay ahead of industry trends and continuously seek ways to innovate and improve the services offered by Directive Consulting.
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will have the opportunity to work in a supportive environment that encourages professional growth and development. We offer competitive compensation packages and the flexibility of remote work, allowing you to maintain a healthy work-life balance. As part of our team, you will be empowered to make a significant impact in the B2B marketing space, helping innovative brands achieve their goals through effective demand generation strategies.
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