Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Canada
Directive Consulting is hiring a Programmatic Trader to drive performance marketing strategies. You'll work with Google Ads, Google Analytics, and SEO to enhance B2B marketing efforts. This role requires a strong background in performance marketing and analytics.
You have a strong background in performance marketing, particularly in programmatic advertising, and you thrive in environments where data-driven decision-making is key. With a passion for analytics, you enjoy diving deep into campaign performance metrics to optimize strategies and drive results. You are comfortable working with various marketing tools and platforms, including Google Ads and Google Analytics, and you understand the nuances of B2B marketing, especially in the SaaS space. Your creativity shines through in your ability to craft compelling content strategies that resonate with target audiences. You are a strategic thinker who can challenge the status quo and push campaigns beyond expectations, always seeking innovative solutions to complex problems. You value collaboration and are eager to work with cross-functional teams to achieve common goals. You are committed to continuous learning and staying ahead of industry trends, ensuring that your strategies are always cutting-edge.
In this role, you will be responsible for developing and executing programmatic advertising strategies that align with client goals and drive measurable results. You will analyze campaign performance data to identify trends and insights, making data-driven recommendations for optimization. Collaborating closely with the content and SEO teams, you will ensure that all marketing efforts are cohesive and effective in generating leads and driving conversions. You will manage budgets and allocate resources efficiently to maximize ROI on advertising spend. Additionally, you will stay updated on the latest trends in programmatic advertising and B2B marketing, applying this knowledge to enhance campaign strategies. You will also be involved in reporting and presenting campaign results to clients, showcasing the impact of your work and providing actionable insights for future initiatives. Your role will be pivotal in shaping the future of marketing at Directive Consulting, as you contribute to building innovative marketing engines that deliver real revenue for clients.
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will have the opportunity to work in a dynamic and supportive environment where your contributions are recognized and valued. We offer competitive compensation packages, including benefits that support your well-being and professional growth. You will be part of a forward-thinking team that encourages creativity and innovation, allowing you to make a meaningful impact in the B2B tech and SaaS marketing landscape. We believe in fostering a culture of continuous learning, providing resources and opportunities for you to enhance your skills and advance your career. Join us in shaping the future of marketing and making a difference for bold, innovative brands.
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