Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)

Who you are

You have 5+ years of experience in programmatic marketing, with a proven track record of driving consumer engagement through data-driven strategies. Your expertise in platforms such as Google Ads and Facebook Ads allows you to optimize campaigns effectively, ensuring maximum reach and conversion. You are a strategic thinker who thrives in a collaborative environment, working closely with various stakeholders to implement insights into actionable marketing strategies. Your hands-on approach to experimentation and performance marketing enables you to scale acquisition and conversion metrics successfully. You understand the importance of adapting to industry trends and are always looking for innovative ways to enhance campaign performance. You believe in the power of diverse experiences and are eager to contribute to a team that values growth and creativity.

What you'll do

As the Senior Programmatic Marketing Manager, you will own key initiatives across multiple strategic areas, serving as the go-to expert on programmatic advertising. You will provide strategic guidance on platforms like GDN and DemandGen, leveraging your deep understanding of platform mechanics and auction dynamics to drive continuous innovation. Your role will involve collaborating with platform partners to pilot new solutions, enhancing measurement capabilities, and improving overall campaign efficiency. You will work closely with the Display & Video Campaign Ops team, ensuring that platform strategies align with broader marketing goals. Additionally, you will analyze data insights to inform your strategies, adapting to platform updates and industry trends to maintain a competitive edge. Your contributions will directly impact the success of HelloFresh's marketing efforts across 15 global entities, making you a key player in the company's growth.

What we offer

At HelloFresh, we believe in creating a workplace that fosters growth and innovation. You will have access to a range of perks and benefits designed to support your professional development and well-being. Our culture encourages collaboration and creativity, allowing you to thrive in your role. We offer flexible working arrangements, including opportunities for remote work, and a supportive environment where your ideas can flourish. Join us in making HelloFresh better and be part of a team that values diverse experiences and perspectives.