Senior Specialist, Public Relation (SEO & Social Media)

Who you are

You have a strong background in SEO and social media management, with at least 5 years of experience in enhancing digital visibility and managing online reputation. Your technical mastery of SEO tools and strategies allows you to conduct thorough search visibility audits and sentiment analysis, ensuring that brand messages are accurately represented across major platforms. You are skilled in crisis management, adept at reshaping online conversations and combating misinformation to drive positive sentiment for the brand. Your narrative formation skills enable you to craft compelling stories that resonate with audiences and enhance brand perception.

You possess a deep understanding of social media dynamics and have successfully managed social media channels, including YouTube, to engage audiences and promote brand initiatives. Your analytical mindset allows you to measure outcomes effectively, translating data into actionable insights that inform strategy. You are a collaborative team player, capable of coordinating efforts between internal teams and external agencies to achieve measurable results in reputation, rankings, and reach.

Desirable

Experience with AI-generated content and tools is a plus, as you will be responsible for ensuring Coupang's brand is prominently surfaced in AI-generated summaries. Familiarity with digital marketing trends and best practices will further enhance your ability to contribute to Coupang's growth in Taiwan.

What you'll do

In this role, you will lead search visibility and sentiment audits to assess and enhance Coupang's online presence. You will develop and implement SEO strategies that improve search rankings and drive organic traffic to Coupang's platforms. Your expertise in social media management will be crucial as you oversee Coupang Taiwan's social media channels, ensuring that content is engaging and aligned with brand messaging. You will also coordinate with internal teams and external agencies to execute campaigns that enhance brand reputation and visibility.

You will monitor and analyze performance metrics, using tools like Google Analytics to track the effectiveness of SEO and social media initiatives. Your insights will inform ongoing strategy adjustments, ensuring that Coupang remains competitive in the digital landscape. Additionally, you will play a key role in crisis response initiatives, managing online conversations during challenging situations to protect and enhance the brand's reputation.

What we offer

Coupang offers a dynamic work environment where you can contribute to the company's growth in Taiwan. You will have the opportunity to work with a talented team dedicated to reimagining the shopping experience for customers. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in creating a world where customers wonder how they ever lived without Coupang.