Head of Brand Campaigns

Who you are

You have a proven track record in leading marketing campaigns, ideally with over 5 years of experience in brand marketing. You understand how to create campaigns that resonate with cultural trends while aligning with brand values. Your ability to translate strategic insights into creative platforms is a key strength, and you thrive in collaborative environments where you can work with diverse teams.

You possess strong analytical skills, allowing you to develop insights pipelines that inform creative work. You are comfortable managing multiple projects simultaneously and can oversee the execution of high-impact marketing campaigns. Your leadership style fosters creativity and innovation, encouraging team members to experiment with big ideas.

You are passionate about education and understand the importance of making learning accessible to everyone. Your experience in developing brand strategies that drive awareness and engagement will be crucial in this role. You are adept at building relationships with external vendors and internal stakeholders, ensuring that all aspects of campaign development are aligned with the company's mission.

Desirable

Experience in the education sector or with consumer brands is a plus. Familiarity with digital marketing tools and platforms will enhance your ability to execute campaigns effectively. You are a creative thinker who is not afraid to challenge the status quo and push boundaries in marketing.

What you'll do

As the Head of Brand Campaigns at Duolingo, you will manage the creation of the annual campaign strategy and calendar in the US, focusing on driving business impact, brand love, and brand awareness. You will oversee the development and execution of high-impact marketing campaigns that highlight Duolingo's product, mission, and characters. Your role will involve leading a team of marketing professionals, guiding them in the creation of innovative campaigns that resonate with our audience.

You will collaborate closely with cross-functional teams, including product development and user experience, to ensure that marketing efforts align with product launches and enhancements. Your insights pipeline will be critical in informing creative work, and you will work with external vendors to gather data and feedback that shapes campaign strategies.

In this role, you will also be responsible for measuring the effectiveness of campaigns, using data to drive decisions and optimize future marketing efforts. You will present campaign results to stakeholders, showcasing the impact of your team's work on brand awareness and user engagement.

What we offer

At Duolingo, you will join a mission-driven team that is dedicated to making education accessible to everyone. We offer a collaborative work environment where creativity and innovation are encouraged. You will have opportunities for professional growth and development, working alongside some of the brightest minds in the industry. Our commitment to diversity and inclusion means that you will be part of a team that values different perspectives and experiences. We believe in the importance of work-life balance and offer flexible working arrangements to support our employees' well-being.