Marketing Manager II, Enterprise Product Marketing

Who you are

You have a strong background in product marketing, ideally with 5+ years of experience in a similar role. You understand the intricacies of go-to-market strategies and have a proven track record of driving product adoption and growth. Your ability to collaborate with cross-functional teams, including Product, Strategy & Planning, and Partnerships, sets you apart. You are skilled at crafting clear product narratives that resonate with target audiences and support sales enablement efforts. You thrive in a flexible work environment and are comfortable working remotely while maintaining strong connections with your team.

Desirable

Experience in the e-commerce sector is a plus, as is familiarity with enterprise-level product marketing. You have a data-driven mindset and can leverage insights to inform your marketing strategies. Your communication skills are exceptional, allowing you to articulate complex ideas clearly and effectively to various stakeholders. You are proactive and take initiative in your work, always looking for ways to improve processes and outcomes.

What you'll do

In this role, you will support the go-to-market strategy for Instacart's enterprise e-commerce offerings. You will work closely with the Product team to develop product narratives that highlight the unique value propositions of our services. Your responsibilities will include executing insight-led marketing plans that enhance the competitive differentiation of the Instacart Platform. You will collaborate with the Strategy & Planning team to analyze market trends and customer needs, ensuring that our marketing efforts align with business objectives. Additionally, you will partner with the Commercial team to deliver effective sales enablement materials that empower our sales force.

You will also be responsible for tracking the performance of marketing initiatives and adjusting strategies based on data-driven insights. Your role will involve regular communication with various teams to ensure alignment and collaboration across the organization. You will participate in regular meetings and brainstorming sessions to generate new ideas and approaches to marketing challenges. As part of the Enterprise Product Marketing team, you will contribute to the overall success of Instacart by driving awareness and adoption of our products.

What we offer

Instacart offers a flexible work environment that allows you to choose where you do your best work, whether from home, an office, or a coffee shop. We believe in building a strong community among our employees through regular in-person events and team-building activities. You will have access to a comprehensive benefits package, including health insurance, retirement plans, and equity grants. The base pay for this position ranges from $126,000 to $168,000 depending on your location and experience. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.