Marketing Data Scientist

Who you are

You have a strong background in data science with a focus on marketing applications — your experience includes building predictive models and analyzing complex data sets to drive strategic decisions. You possess exceptional communication skills, allowing you to translate technical findings into actionable insights for stakeholders across the organization. Your business acumen enables you to connect analytical results to marketing and financial objectives, influencing change effectively.

You are adept at collaborating with cross-functional teams, particularly with data engineers and marketing professionals — you understand the importance of data integrity and can identify and correct data irregularities. Your problem-solving skills are creative and rigorous, allowing you to navigate complex data environments with ease. You have a proven track record of using machine learning techniques to anticipate consumer behavior and inform marketing strategies.

Desirable

Experience with marketing mix models and budget allocation strategies is a plus — you understand how to optimize marketing spend for higher ROI. Familiarity with data warehousing and automation tools will enhance your ability to streamline data collection processes. You are comfortable working in a remote environment and can manage your time effectively to meet project deadlines.

What you'll do

In this role, you will synchronize data intelligence with Vonage's strategic vision — your primary responsibility will be to refine decision-making processes through advanced predictive analytics. You will collaborate closely with the data warehousing team to define data set requirements and ensure that data collection is automated and efficient. Your work will involve synthesizing disparate data sets to focus on predictive insights that drive repeatable success.

You will build and deploy predictive models that inform growth strategies, applying machine learning techniques to anticipate consumer behavior. Your insights will influence marketing mix models, helping to reallocate budgets for maximum ROI. You will play a pivotal role in shaping customer engagement strategies through data-driven insights, ensuring that Vonage is proactive rather than reactive in the market.

What we offer

At Vonage, you will be part of a team that is dedicated to innovating cloud communications for businesses worldwide. We offer a collaborative work environment where your contributions will directly impact our growth and success. You will have opportunities for professional development and the chance to work with cutting-edge data technologies. Join us in our mission to transform the way businesses communicate and engage with their customers.