The Sr. Integrated Marketing Manager leads strategic brand and integrated marketing initiatives, ensuring cohesive, impactful brand and campaign experiences across all marketing channels and touch points, including temporary price reduction (TPR/promotion) campaigns. Responsible for the strategic planning and orchestration of the annual marketing calendar and aligning cross-functional teams to drive consistent messaging and brand initiatives through the year.
Key job responsibilities
* Collaborates with Brand Strategy Team to define and lead the overarching brand strategy that aligns with Ring’s business goals, setting the tone for brand positioning, messaging and identity across channels
* Serves as the strategic partner across Strategy, Sales, Product Marketing, Media & Acquisition, Partnerships and eComm teams to create unified brand experiences that support key business objectives across campaigns
* Leads development of Brand Campaigns and Brand Activations in conjunction with Creative, Production, Media & Acquisition, PR and Partnerships teams
* Runs promotions across channels—retail, a.com and r.com. Includes Tier 1 promotions such as: PDLU/PD, PBDD/Halloween and BFCM/Holiday
* Leads asset tracking for all campaigns, including upstream channel alignment with Media & Acquisition Team through lower funnel asset delivery to channel owners
* Responsible for assessment of campaign performance metrics and creative optimization in partnership with Media & Acquisition Team
* Develops and manages the integrated annual marketing calendar, ensuring all campaigns, partnerships, product launches and promotions are strategically timed and aligned for maximum brand impact and market resonance from retail through customer engagement
* Manages relationships with external vendors as needed, including on-boarding and acting as the day-to-day POC- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
