
Delivering convenience to millions in South Korea
Coupang is a leading e-commerce platform in South Korea, founded in 2010 and headquartered in Seoul. The company serves millions of customers with its fast delivery service, Rocket Delivery, which promises same-day or next-day delivery on a wide range of products. Coupang went public in March 2021, ...
Coupang offers competitive salaries, stock options, generous paid time off, and a flexible remote work policy to support work-life balance....
Coupang fosters a customer-centric culture, emphasizing speed and efficiency in its operations. The company values innovation and encourages employees...

Coupang • Shanghai, China
Coupang is seeking a Principal, Biz Marketing to lead content strategy and operations. You'll develop and execute a comprehensive content strategy to drive engagement and business growth. This role requires experience in complex environments and strong cross-functional collaboration skills.
You have a proven track record in a Fortune 500 headquarters or similarly complex global organization, demonstrating your ability to navigate dynamic business contexts with ease. Your experience in complex environments has equipped you with the skills to deal with ambiguity and drive results in challenging situations. You possess a strong sense of urgency and a results-oriented mindset, holding yourself accountable for the business impact of your work. As a fast learner, you adapt quickly to new challenges and execute tasks with exceptional speed. Your excellent cross-functional collaboration skills enable you to think big and prioritize enterprise-wide goals over siloed interests, ensuring that your content strategies align with broader business objectives.
In this role, you will develop and execute a comprehensive content strategy that aligns with Coupang's business objectives. You will be responsible for generating high-quality, engaging content across various formats and platforms, ensuring that it resonates with your target audience. Establishing and managing content distribution channels such as social media, blogs, and newsletters will be a key part of your responsibilities. You will optimize content performance through data-driven insights and continuous improvement, driving measurable outcomes such as followers, page views, and leads. Your strategic approach will be critical in building a strong content ecosystem that drives engagement and business growth.
Coupang offers a dynamic work environment where you can make a significant impact on the company's content strategy. You will have the opportunity to work with a talented team and contribute to the growth of a leading e-commerce platform. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of content marketing at Coupang.
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