Manager - Consumer Insights

Who you are

You have a strong background in consumer insights and marketing, with at least 5 years of experience in a similar role. You understand the importance of data-driven decision-making and have a knack for translating complex data into actionable insights that drive marketing strategies. Your analytical skills are complemented by your ability to communicate findings effectively to stakeholders at all levels. You are passionate about understanding consumer behavior and trends, and you thrive in a collaborative environment where you can work closely with cross-functional teams.

Desirable

Experience with AI and machine learning applications in marketing is a plus. Familiarity with various consumer research methodologies and tools will help you excel in this role. You are comfortable working with large datasets and have a good understanding of data analytics tools. A background in e-commerce or digital marketing will be beneficial as you navigate the landscape of consumer insights in a tech-driven environment.

What you'll do

In this role, you will lead consumer insights initiatives that inform marketing strategies and product development. You will conduct qualitative and quantitative research to gather insights about consumer preferences and behaviors. Collaborating with marketing and product teams, you will ensure that insights are integrated into marketing campaigns and product offerings. You will analyze market trends and consumer data to identify opportunities for growth and improvement. Your role will involve presenting findings to senior management and making recommendations based on your insights.

You will also be responsible for managing a team of analysts and researchers, guiding them in their work and fostering a culture of continuous learning and improvement. You will work closely with external partners and agencies to enhance research capabilities and expand the reach of consumer insights initiatives. Your ability to synthesize information and present it in a clear and compelling manner will be key to your success in this role.

What we offer

InMobi offers a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with cutting-edge technology and be part of a team that is shaping the future of consumer engagement. We provide competitive compensation and benefits, along with opportunities for professional development and career progression. Join us in making a significant impact in the advertising technology space and help us drive meaningful results for our clients and consumers alike.