Amazon MGM Studios is seeking a dynamic Content Manager to join our Theatrical Marketing team. Reporting to the Head of Theatrical Marketing (Australia, NZ & Asia), this role will partner with Theatrical Marketing Managers to develop and execute compelling social, digital, and influencer marketing strategies that drive audience engagement and box office performance for film releases across Australia and New Zealand.
Key job responsibilities
Social Media Strategy
• Craft and implement data-driven social media strategies aligned with global campaign objectives for theatrical releases and owned profiles
• Develop innovative digital storytelling and creative concepts with strong cultural relevance
• Design comprehensive editorial calendars and amplification strategies for theatrical events
• Monitor and leverage emerging trends and consumer behaviours
• Coordinate with Marketing and PR teams to maximise campaign impact
Content Strategy & Production
• Lead end-to-end content strategy development and implementation
• Oversee content production, including briefing, editing, and quality control (including community management)
• Manage production schedules and ensure alignment with marketing campaigns
• Drive innovation in content formats and platform utilisation
• Analyse performance metrics and optimise content strategies accordingly
• Maintain vendor relationships (agencies, freelancers, contributors)
• Engage and manage agencies, social platforms and creative partners
Talent & Influencer Partnerships
• Build and manage a network of content creators
• Negotiate and execute creator collaborations
• Optimise international promotional opportunities
• Track and analyse creator performance metrics
• Partner with social media platforms (existing and emerging) to amplify campaigns and leverage latest technologies- 5+ years experience in theatrical marketing, or high-profile content marketing experience
- Experience generating and executing large-scale social media campaigns across digital platforms
- Knowledge of media landscape and cultural trends
- Experience with data analysis and performance optimization skills
- Experience collaborating with cross-functional teams
- Outstanding communication and organizational abilities- Experience in fast-paced environments with multiple concurrent projects
- Experience collaborating with internal stakeholders and external agencies, filmmakers, talent, and influencers
- Comprehensive understanding of theatrical marketing and digital platforms
- Post-graduate studies in Social Media, Digital Marketing, communications or related field
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
