Principal Product Marketing Manager, DevSecOps Platform

Who you are

You have a strong background in product marketing, particularly within the software development or DevOps space — you understand how to communicate complex technical concepts to diverse audiences and have a knack for storytelling that resonates with users. You possess a deep understanding of the DevSecOps landscape and can articulate the value of integrated toolchains and workflows. Your experience includes working closely with engineering and product teams to align marketing strategies with product development, ensuring that messaging is consistent and impactful. You are data-driven, using analytics to inform your decisions and measure the success of marketing initiatives. You thrive in collaborative environments and enjoy engaging with cross-functional teams to drive product adoption and user engagement. You are passionate about AI and its role in transforming software development, and you are eager to incorporate AI into your marketing strategies to enhance efficiency and innovation.

What you'll do

In this role, you will own the narrative for GitLab's DevSecOps solution set, crafting compelling messaging that highlights the benefits of their platform. You will collaborate with product management and engineering teams to understand product features and user needs, translating these insights into effective marketing campaigns. You will develop go-to-market strategies that drive user acquisition and engagement, leveraging various channels to reach target audiences. You will analyze market trends and competitor activities to identify opportunities for differentiation and growth. Your responsibilities will also include creating content for various platforms, including blogs, webinars, and social media, to educate users about the platform's capabilities. You will work closely with sales teams to equip them with the necessary tools and resources to effectively communicate the product's value to potential customers. Additionally, you will measure and report on the performance of marketing initiatives, using data to refine strategies and improve outcomes.

What we offer

GitLab offers a flexible remote work environment, allowing you to work from anywhere in Canada or the United States. You will be part of a high-performance culture that values innovation and collaboration, with opportunities for professional growth and development. The company is committed to diversity and inclusion, ensuring that every voice is valued and heard. You will have the chance to work with industry leaders and contribute to a mission-driven organization that is transforming how software is developed. Competitive compensation and benefits packages are provided, reflecting the value of your contributions to the team.