We're seeking an Activation Strategist for programmatic digital to lead global consultation with business leads and agencies. You'll streamline campaign management processes for brand marketing across regions, guiding teams to optimize their activation and campaign operations. The role involves developing standardized processes and comprehensive playbooks while creating global operational frameworks and clear documentation. Your strategic vision will shape our worldwide approach to digital campaigns, balancing global consistency with regional adaptability. This position requires expertise in global team building and will directly impact the efficiency and effectiveness of Amazon's global paid social media efforts.
Key job responsibilities
- Develop MODE Activation documentation, tailoring standard operating procedures (SOP) and service level agreement (SLA) to customer needs while maintaining consistency across clients
- Lead experimentation roadmap development for clients with critical eye for measurement and analytics
- Manage in house activation team scope and facilitate financial guidelines for clients
- Develop and present strategic POVs on emerging platforms, brand safety best practices, audience strategies, and evolving media trends
- Guide hands-on-keyboard activation teams in translating high-level media strategies into actionable media plans, inclusive of audience segmentation, targeting frameworks, and platform-specific tactics
- Maintain high bar for cross channel media plans, reporting and optimizations and review
prior to client
A day in the life
- Establish cadence of meetings with customers and activation team to review reporting and optimization plans
- Collaborate with the hands-on-keyboard activation team to develop performance narratives that contextualize media results, surface trends and insights, and deliver actionable recommendations to inform ongoing strategy and optimization.
- Dive deep into Key Performance Indicator (KPI) tracking solutions and analytics
- Develop POVs for new platforms, brand safety, audience or media strategy
- Set up campaign management system and any maintenance or update monitoring
About the team
Amazon MODE (Media, Operations, Data and Execution) is expanding our global in house media expertise globally. MODE is within XCM which is Cross Channel brand marketing team.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data- 10+ years combined experience across brand/client and agency for global media business
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
