Performance Marketing Manager

Who you are

You have a strong background in performance marketing with at least 3-5 years of experience in managing paid media campaigns across various platforms. Your analytical skills are top-notch, allowing you to interpret data and derive actionable insights that drive marketing strategies. You thrive in a collaborative environment, working closely with creative teams, data analysts, and finance to validate new marketing channels. You are comfortable with experimentation and enjoy the challenge of launching new performance programs that can significantly impact growth.

You are deeply hands-on and data-driven — you understand the nuances of different advertising platforms and can optimize campaigns for maximum efficiency. Your experience includes working with tools like Google Ads and Facebook Ads, and you are familiar with A/B testing methodologies to refine marketing strategies. You have a passion for e-commerce and are excited about the opportunity to redefine online marketplaces through innovative marketing approaches.

Desirable

Experience in the live shopping or e-commerce sector is a plus, as it gives you a unique perspective on consumer behavior and market trends. Familiarity with analytics tools such as Google Analytics and the ability to leverage data for decision-making will set you apart. You are adaptable and open to learning new technologies and strategies that can enhance your marketing efforts.

What you'll do

As a Performance Marketing Manager at Whatnot, you will play a crucial role in identifying and scaling new paid media channels that can accelerate our growth. You will execute various campaign experiments, analyze their results, and build frameworks that enable Whatnot to expand beyond established platforms. Your work will directly influence our marketing strategy and help us reach new audiences.

You will collaborate closely with channel leads, creative teams, and data analysts to validate and grow new sources of efficient demand. Your ability to analyze campaign performance and optimize accordingly will be key to your success in this role. You will also be responsible for reporting on campaign performance to the Head of Performance Marketing, providing insights and recommendations based on your findings.

In this role, you will have the opportunity to work on innovative marketing strategies that blend community, shopping, and entertainment. You will be part of a dynamic team that is passionate about redefining e-commerce and creating engaging experiences for our users. Your contributions will help shape the future of online marketplaces, making a significant impact on our growth trajectory.

What we offer

At Whatnot, we believe in fostering a culture of innovation and collaboration. You will be part of a remote co-located team that values diverse perspectives and encourages creative problem-solving. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us as we build the future of commerce and empower individuals to turn their passions into businesses.