The Amazon Fire TV team is seeking a talented Product Manager to own monetization initiatives for FTV across device types in India.
This individual will balance a mix of operational, marketing, and strategic responsibilities. You will work with Product, Marketing, PR, Account Management, and Amazon Advertising GTM teams to develop strategies and solutions to drive advertiser adoption of Fire TV’s offering and ensure customers’ Fire TV investments fit into their overall marketing strategy with Amazon. You are relentlessly proactive, working backwards from both external advertiser customers and internal customers. You’ll work through to grow the Fire TV monetization revenue by collecting feedback and enabling their sales motions of partner teams. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing Fire TV monetization solutions, diving deep to identify Fire TV’s benefits, and innovating solutions that meet the objectives of our advertising customers. You thrive in ambiguity and love the diversity of work that comes with an all-hands-on-deck approach. This role will define innovative experiences for customers, advertisers and app partners and coordinate with internal teams to create scalable and repeatable solutions.
A successful candidate will have strong analytical skills, strong bias for action, and be able to work successfully across multiple stakeholders and teams to drive monetization related priorities and projects. You should be able to evaluate the existing monetization business models, determine what are the key areas of opportunities, and develop complex strategy docs that can challenge the business status quo and accelerate monetization for Fire TV in India.
Key job responsibilities
• Own two to three monetization Big Rocks which can span several monetization businesses (advertising, subscriptions, rentals/purchases).
*Build India 1st monetization experiences needed for long term success in India in partnership with WW product and tech teams
• Develop and scale Fire TV Ads GTM strategies across partner teams
• Develop and implement bespoke industry vertical-based strategies that effectively present Fire TV to those advertisers.
• Partner with Marketing to develop narratives that differentiate Fire TV Ads’ unique offerings tied to customer objectives and business outcomes.
• Ensure Fire TV Ads products are understood, top-of-mind, and prioritized by stakeholders
• Develop and oversee implementation (end to end ownership) of complex revenue growth initiatives that require buy in from stakeholders across different Amazon orgs.
• Work cross functionally with senior leadership in Amazon Devices and other Amazon internal teams.
• Perform complex analysis, own Monthly/Quarterly business reports, and create business driving documents that surface key learning and recommend new revenue growth initiatives.
• Develop and deploy customer data and dashboards to enable strategy and decision-making.
• Track, monitor, and report progress on our strategic, operational, and performance goals
About the team
Join the team changing the future of entertainment. Amazon Fire TV has more than 50 million monthly active users, and customers globally have access to tens of thousands of apps, Alexa skills, channels, and more. Our growth requires leaders who move fast, have an entrepreneurial spirit, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.- 5+ years of product or program management, product marketing, business development or technology experience
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience as a product manager or owner
- Experience owning technology products- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
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