Paid Social Marketing Manager

Who you are

You have a strong background in performance marketing, particularly in managing paid social campaigns. You understand the entire funnel from ad impressions to lead conversion, and you are passionate about generating high-quality leads that lead to meaningful outcomes for families. You thrive in remote work environments and are comfortable collaborating with cross-functional teams to achieve ambitious growth targets. You have experience with data-driven decision-making and can analyze campaign performance to optimize results effectively.

Desirable

Experience with various digital marketing tools and platforms is a plus. Familiarity with SEO-driven performance marketing strategies will also be beneficial in this role.

What you'll do

In this role, you will own the paid social marketing strategy from start to finish. You will be responsible for creating, managing, and optimizing campaigns across various social media platforms to drive student and family engagement. You will analyze performance metrics to ensure that ad spend translates into qualified leads and ultimately successful enrollments. You will collaborate closely with the sales and counseling teams to understand their needs and align marketing efforts accordingly. Your work will directly impact the growth of Empowerly, helping to scale the company’s reach and effectiveness in providing college counseling services.

What we offer

Empowerly offers a remote-first work environment, allowing you to work from anywhere while collaborating with a dedicated team. We provide opportunities for professional growth and development, as well as a chance to make a significant impact in the education technology space. You will be part of a mission-driven company that values accessibility and quality in college counseling, making a difference in the lives of students and families.