ABM Manager (Mexico)

Who you are

You have a strong background in account-based marketing, with at least 3-5 years of experience in a similar role. You understand the nuances of engaging with key accounts and have a proven track record of driving measurable results through targeted marketing strategies. Your analytical mindset allows you to interpret data effectively, enabling you to make informed decisions that enhance marketing performance. You thrive in collaborative environments, working closely with sales and product teams to align marketing efforts with business objectives. You are creative and strategic, able to blend innovative ideas with data-driven execution to maximize impact. You are passionate about education and personal development, aligning with Instructure's mission to simplify learning and inspire growth.

What you'll do

As the ABM Manager at Instructure, you will be responsible for developing and executing account-based marketing strategies that drive engagement and pipeline growth within our most important customer and prospect accounts. You will collaborate with sales and product teams to identify key accounts and tailor marketing initiatives that resonate with their specific needs. Your role will involve analyzing data to measure the effectiveness of campaigns, adjusting strategies as necessary to optimize performance. You will create compelling content and marketing materials that communicate Instructure's value proposition effectively. Additionally, you will manage relationships with key stakeholders, ensuring alignment between marketing efforts and sales objectives. You will also track and report on key performance metrics, providing insights that inform future marketing strategies. Your contributions will directly impact Instructure's growth and success in the market.

What we offer

Instructure offers a dynamic work environment where you can thrive and grow in your career. We provide opportunities for professional development and encourage you to take ownership of your projects. Our culture is built on collaboration and innovation, where your ideas are valued and can make a real difference. We believe in the power of education and personal development, and we support our employees in their growth journeys. Join us in our mission to simplify learning and inspire growth, and be part of a team that is making a positive impact in the world of education.