Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - United States
Directive Consulting is hiring a Senior Paid Media Strategist to oversee and lead Paid Media accounts for SaaS and Tech companies. You'll utilize skills in Google Ads, Google Analytics, and SEO to create high-performing strategies. This role requires 5+ years of experience in performance marketing.
You have 5+ years of experience in performance marketing, particularly in managing paid media strategies for SaaS and tech companies. Your expertise lies in crafting data-driven marketing strategies that focus on SQLs and customer generation rather than traditional metrics. You thrive in client-facing roles and excel at communicating effectively with both clients and internal stakeholders to ensure successful execution of marketing deliverables.
Your analytical mindset allows you to obsess over data and storytelling, enabling you to develop compelling content that resonates with target audiences. You are forward-thinking and enjoy working in fast-paced environments where you can make a significant impact on B2B tech and SaaS marketing. You are also committed to fostering a diverse and inclusive culture within the digital landscape.
Experience with various digital marketing channels, including SEO, content marketing, and video marketing, is a plus. Familiarity with analytics tools and methodologies that enhance customer generation will set you apart.
In this role, you will oversee and lead a collection of Paid Media accounts, ensuring that client strategies are executed effectively and efficiently. You will serve as the direct support to client contacts, maintaining weekly communication with any vendors or operational partners to align on tasks and improve work quality. Your responsibilities will include creating and managing custom client strategies that drive results and meet SQL targets consistently.
You will analyze campaign performance data to optimize strategies and ensure that clients achieve their marketing goals. Collaborating with internal teams, you will develop comprehensive digital marketing strategies that incorporate various channels, including SEO, content, and video. Your role will also involve mentoring junior team members and sharing best practices to elevate the overall performance of the team.
Directive Consulting values a people-first approach and is committed to creating a diverse and inclusive workplace. You will have the opportunity to work remotely from anywhere in the United States, allowing for a flexible work-life balance. As part of a growing team, you will be encouraged to innovate and contribute to the development of new marketing methodologies that enhance client success. We offer competitive compensation and opportunities for professional growth within the company.
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