Empowering professionals with advanced 3D printing technology
Formlabs, headquartered in Somerville, MA, is a leading provider of professional 3D printers, specializing in stereolithography (SLA) and selective laser sintering (SLS) technologies. Since its founding in 2011 by MIT alumni, Formlabs has sold over 100,000 printers to major companies like Coca-Cola ...
Employees at Formlabs enjoy competitive salaries, equity options, generous PTO policies, and a flexible remote work policy. The company also offers a ...
Formlabs fosters a culture of innovation and engineering excellence, driven by a commitment to serve professionals in the 3D printing market. The comp...
Formlabs • Somerville, MA
Formlabs is seeking a Product Marketing Manager to drive market adoption of their 3D printers and related products. You'll manage go-to-market strategies and collaborate with various teams to enhance product messaging. This role requires strong communication skills and a background in marketing.
You have a strong communications background and are passionate about driving market adoption for innovative products. With experience in product marketing, you understand the importance of core messaging and positioning in a competitive landscape. You thrive in collaborative environments, working closely with product management, design, engineering, and sales teams to ensure successful product launches. You possess a keen analytical mindset, allowing you to assess market trends and competition effectively. Your attention to detail and copywriting skills enable you to create compelling content that resonates with customers. You are adaptable and ready to tackle the fast-paced nature of product marketing, where new materials and hardware announcements occur frequently.
As a Product Marketing Manager at Formlabs, you will be responsible for developing and executing the go-to-market strategy for our 3D printers and related accessories. You will collaborate with cross-functional teams to create impactful messaging and positioning that highlights the unique value of our products. Your role will involve managing new product launches, ensuring that all marketing materials are aligned with our brand and resonate with our target audience. You will analyze market trends and customer feedback to refine our strategies and improve product adoption. Additionally, you will work closely with the sales team to provide them with the necessary tools and resources to effectively communicate our product offerings to customers. Your ability to understand the market and competition will be crucial in shaping our marketing initiatives and driving growth.
At Formlabs, we offer a competitive compensation package that includes equity in the form of RSUs, allowing you to grow alongside the company. Our base pay is determined based on your skills, qualifications, experience, and expected impact on the organization. The annual base pay range for this role is between $85,000 and $110,000 USD. We foster a collaborative and innovative work environment where you can contribute to shaping the future of fabrication. Join us in our mission to revolutionize how the world creates and bring your ideas to life.
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