Scheduling software that empowers small businesses
Homebase is a leading employee scheduling software designed specifically for small businesses, headquartered in Yerba Buena, San Francisco, CA. With over 100,000 customers, Homebase streamlines time tracking and payroll processes, significantly reducing paperwork and improving internal communication...
Homebase offers paid parental leave, generous paid time off options, and a unique Work from Anywhere Month. Employees also benefit from stock options ...
Homebase values efficiency and innovation, focusing on automating HR functions to empower small businesses. The culture emphasizes collaboration and s...
Homebase • Toronto
Homebase is seeking a Senior Product Marketing Manager to lead go-to-market efforts for their AI-powered Hiring Assistant product. You'll collaborate with Product, Sales, and Marketing teams to drive customer acquisition and engagement. This role requires strong strategic and analytical skills.
You have 5+ years of experience in product marketing, ideally within the tech or SaaS industry — you've successfully led go-to-market strategies and understand the nuances of customer segmentation and positioning. Your analytical mindset allows you to leverage data to inform decisions and optimize campaigns effectively. You thrive in collaborative environments, working closely with cross-functional teams to achieve shared goals. Your communication skills are top-notch, enabling you to articulate complex ideas clearly and persuasively to various stakeholders. You are passionate about helping small businesses succeed and understand their unique challenges. You embrace a growth mindset, always looking for ways to improve processes and outcomes.
Experience with AI-powered products or tools is a plus — you understand how to position innovative solutions in a competitive market. Familiarity with lifecycle marketing and customer journey mapping will enhance your ability to drive engagement and conversion.
In this role, you will own the end-to-end go-to-market strategy for Homebase's Hiring Assistant product — from defining positioning and messaging to executing launch campaigns and optimizing performance. You will conduct thorough research to identify high-potential customer segments and translate insights into actionable targeting strategies. Collaborating with the Product, Sales, and Marketing teams, you will develop and execute growth campaigns that drive usage and conversion, ensuring that the product resonates with the target audience. You will analyze campaign performance metrics and iterate on strategies to maximize impact. Your role will also involve presenting findings and recommendations to senior leadership, contributing to the overall strategic direction of the product line. You will play a critical role in shaping how small businesses hire, helping them do so faster, better, and smarter.
Homebase fosters a culture of collaboration and support, where every team member is encouraged to raise the bar and celebrate wins together. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will be part of a mission-driven team that is dedicated to making a real-world impact for small businesses. Join us in building unstoppable teams and empowering our customers to thrive.
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