Are you passionate about transforming the streaming TV advertising landscape? Do you want to help build an advertising business that will revolutionize how brands connect with Prime Video's global audience? Prime Video Advertising is one of Amazon's newest and fastest-growing businesses, offering advertisers unprecedented reach across premium content including Amazon Originals, Live Sports, and more.
We are seeking an Advertising Insights Manager to help deliver insights which will drive strategic positioning for PV Ads within the streaming marketplace through a global lens. In this role, you will leverage various data sources to build compelling sales enablement materials that are driven by strategic insights. With a focus on our premium slate of Originals and overall service inclusive of Library content, FAST channels and more, you'll be working at the intersection of Prime Video, Amazon Ads, and Amazon MGM Studios to reinforce why brands should advertise with us.
Key job responsibilities
* Collaborate with marketing teams to inform and help develop effective marketing strategies and campaigns based on advertiser insights.
* Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes.
* Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.
* Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.
* Analyze data collected from various sources, such as surveys, client meetings, industry reports, and audience insights to identify patterns, trends, and opportunities.
* Track sentiment across different online and offline channels to gauge brand health and reputation.
* Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.
* Provide insights and recommendations to guide product development and innovation, ensuring that products align with advertiser demands.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
