Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.
We are looking for a strategic and results-driven Senior Marketing Program Manager to lead complex marketing initiatives and drive operational excellence across our global marketing team. This role offers a unique opportunity to design, execute, and optimize high-impact marketing programs that enhance efficiency, scalability, and customer engagement.
Key job responsibilities
You are the ideal candidate if you can:
* Develop and execute Account-Based Marketing (ABM) initiatives to drive engagement with high-value accounts and improve conversion rates.
* Lead end-to-end lead management programs, including lead capture, scoring, and nurturing, in collaboration with Marketing Operations and Sales teams.
* Optimize customer communication lifecycle by designing automated workflows that deliver personalized messaging across marketing channels.
* Manage marketing data integration projects to ensure seamless data flow between marketing automation platforms Internal Amazon Tools, and other MarTech solutions.
* Enhance marketing operations efficiency by identifying and implementing process improvements in campaign execution, reporting, and tracking.
* Develop and track KPIs for ABM, lead management, and customer engagement programs, ensuring data-driven decision-making.
* Work cross-functionally with marketing, sales, product, and engineering teams to align marketing initiatives with business objectives.
* Manage vendor relationships and oversee the integration of third-party tools supporting lead management, analytics, and ABM efforts.
* Ensure compliance with data privacy regulations (GDPR, CCPA) and internal governance policies across all marketing programs.
* Leverage analytics, A/B testing, and insights to optimize ABM campaigns, customer communication strategies, and overall marketing performance.
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Experience with customer segmentation, profiling, and targeting- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Experience with ABM tools (e.g., Demandbase, 6sense, Terminus) and CRM integration.
- Knowledge of lead scoring models and customer segmentation strategies.
- Familiarity with data governance and privacy regulations (GDPR, CCPA).
- Experience working in Agile environments and using project management tools (Asana, Jira).
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
